Locavore: Florida Orange Juice

Florida's Natural Co-Op

The decades-long struggle between orange growers in Florida and Brazil has opened on its largest front yet -- the battle between the top three American orange juice sellers for U.S. market share. Florida's Natural Growers, the Lake Wales juice processor, opened the front with its new ad campaign seeking to capture a bigger market share by touting that its brand of not-from-concentrate (NFC) orange juice comes entirely from Florida fruit while other national brands (Tropicana and Minute Maid) mix Florida and Brazilian OJ.........here
Florida's Natural