Florida Anti-Smoking Ad To Run During Super Bowl

Florida's new effort to fight smoking through advertising starts Sunday with one of the most coveted ad spots, the Super Bowl. The 30-second ad hits the viewer in the emotions: showing a kid out in the backyard throwing a ball - but with nobody there to catch it and throw it back. "Each year, smoking leaves 31,000 children fatherless," the ad says as the sullen kid has to go pick up the ball. The ad cost about $500,000 and will air in all Florida markets during the Super Bowl.......here