Ybor Roger: Ybor's Decline and Rebirth

The Depression was a major blow to cigar manufacturers. Worldwide demand plummeted as consumers sought to cut costs by switching to less-expensive cigarettes, and factories responded by laying off workers or shutting down. This trend continued throughout the 1930s as the remaining cigar factories gradually switched from traditional hand-rolled manufacturing to cheaper mechanized methods, further reducing the number of jobs and the salaries paid to workers. more