Sunday, May 20, 2018

Florida Blows $5 Million in MMJ Education on Drive Baked Get Busted Ad Campaign

The definition of “educate” is to enlighten and inform, and the bill to implement amendment 2, otherwise known as SB8A, set aside $5M for this important task.
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 The Department of Highway Safety and Motor Vehicles shall implement a statewide impaired driving education campaign to raise awareness and prevent marijuana-related and cannabis-related (Note: is there a difference?) impaired driving and may contract with one or more vendors to implement the campaign. The Department of Highway Safety and Motor Vehicles may use television messaging, radio broadcasts, print media, digital strategies, social media, and any other form of messaging deemed necessary and appropriate by the department to implement the campaign.
$4.9M was given to the state’s Highway Safety Office,
a division of the Florida Highway Patrol.
here 

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