Late last summer, Disney+ announced plans to crack down on password sharing at the start of 2024, with CEO Bob Iger calling it a move to “drive monetization.” That announcement came after Disney+ saw a second consecutive quarter of subscriber drop-off.
Disney followed through on that promise, warning subscribers of its platforms — Disney+, Hulu, and ESPN+ — last month that it was updating the subscriber agreement and imposing “limitations on sharing your account outside of your household.” Those changes were effective as of January 25 for new subscribers and will kick in for current subscribers come March 14.
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