Struggling to focus on a single thought or task? Finding yourself constantly distracted by social media? You may have what is known as “popcorn brain.”
Coined by researcher David Levy in 2011, the term popcorn brain refers to a person’s attention quickly jumping from thought to thought like the kernels popping in popcorn.
A 2003 study by the University of California Irvine found the average attention span was two minutes and 30 seconds. In 2012, the average attention span dropped to 75 seconds. Now, the attention span for most people is about 47 seconds, according to UC Irvine.
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